Link Building
Link Building
Link building, or the process of obtaining incoming links to your website from other websites, is essential to a search marketing campaign.
Benefits of link building
Building incoming links to your website benefits your business in at least two ways:
- Your site is mentioned / displayed on other websites, thus enhancing your online visibility.
More references to your site across the Web means more people will see it. You will benefit by free referrals from the websites linking to you. - Quantity and quality of incoming links directly affects your ranking in search engines.
Search engines look at incoming links as a "vote" for the site receiving the link. If a website has lots of incoming links, or several links from high-quality, high-traffic sites, it is viewed as important. Important sites, commonly referred to as "authority sites," enjoy the top rankings in search engine results. The ultimate goal of link building is to transform your current site into an authority site.
Methods of link building
What's the best way to get quality incoming links to your site? There's actually several methods, and all of them are specialties of SEOINTEL.
- Reciprocal link exchanges.
The old-fashioned, time-tested and proven method of building links is the reciprocal link exchange. A webmaster simply contacts another webmaster and asks if they would like to exchange links. Theoretically, each site leaves the exchange with increased online visibility and free referrals. - Link directory submissions.
One might also submit his website to a web directory. The most well-known directories are DMOZ and Yahoo! Directory. DMOZ is free, while Yahoo! costs about $300 per year. Neither directory guarantees you a listing upon submitting your site for inclusion. There are also countless link directories across the Web, many of which might accept a submission without a link in return. Finding these directories, however, can be tedious and stressful. Furthermore, some link directories are deemed useless by Google and other engines. These are often called "link farms." A link on a link farm will probably not benefit your site, and could potentially hurt it by way of being associated with a "SPAM" site. - Text link advertising.
What if you want a link on a website but you don't want to give one in return? A method of link building that is growing in popularity is text link advertising. In this method, you pay a website to give you a text link on their page that leads to your site. This benefits you via referrals from that site, and also gives you a quality one-way link, potentially increasing your search engine ranking. The cost of a purchased text link is usually dependent upon the traffic of the page it's displayed on, the number of pages it's displayed on, and how long the text link will be displayed. - Advanced methods of link building.
In addition to conventional methods, SEOINTEL utilizes advanced techniques to bring visitors to your site. These include various flavors of content syndication, press releases and press release optimization, and large-scale content publishing. Please inquire about some of our advanced link-building strategies.
